Daisy Veerasingham, a prominent British businesswoman, assumed the role of President and CEO of the Associated Press in January 2022, succeeding Gary Pruitt and becoming the 14th leader in the history of the renowned news organization.
Veerasingham’s journey to the helm of the Associated Press reflects a career marked by dedication, innovation, and a deep understanding of the media landscape. Born in London, she commenced her career at the Financial Times, showcasing her early commitment to the field of journalism. Joining the Associated Press in 2004 as a sales director for AP Television News in London, Veerasingham swiftly became an integral part of the organization’s growth and development.
Over her 17-year tenure at the AP, Daisy Veerasingham has navigated various roles, each contributing to her wealth of experience and leadership skills. Notably, she served as the Senior Vice President and Chief Revenue Officer, where she led a global division encompassing sales, product, marketing, and customer operations worldwide. Her strategic vision and management played a crucial role in driving AP’s revenue performance across diverse business units on a global scale.
In 2021, Veerasingham assumed the role of Executive Vice President and Chief Operating Officer, further solidifying her impact on the organization. In this position, she took charge of all global operations, including news, revenue, product, and technology. This marked a significant milestone in her career, showcasing her ability to oversee the multifaceted aspects of a global media entity.
One of Veerasingham’s notable achievements has been her role in transforming AP’s international video business into a fully digital, multichannel live news agency. Her commitment to embracing digital capabilities and market competitiveness reflects her forward-thinking approach to the evolving landscape of news dissemination.
Daisy Veerasingham‘s appointment as President and CEO in 2022 was met with acclaim and recognition. As the first woman, first person of color, and first international citizen to lead the Associated Press, Veerasingham’s ascent represents a milestone in the organization’s history.
Under her leadership, AP continued its legacy of providing unbiased, factual news to a global audience. Veerasingham emphasized the organization’s indispensable role in the news industry, acknowledging the critical mission of delivering fact-based journalism, especially in today’s dynamic media environment.
Her tenure also coincided with the retirement of Gary Pruitt, the former AP President and CEO, whom she succeeded. Praised for his decade of exceptional leadership, Pruitt expressed confidence in Veerasingham, stating that she is the right person to continue the important work of AP.
Beyond her professional achievements, Daisy Veerasingham’s background adds a layer of diversity to the leadership of the Associated Press. As a first-generation British national of Sri Lankan descent, she brings a unique perspective to her role.
In her personal life, Veerasingham resides in New York City with her family, balancing the demands of a high-profile leadership position with her commitment to her loved ones. This blend of professional excellence and a grounded personal life underscores her ability to navigate the complexities of the media industry while maintaining a genuine connection to her roots.
Daisy Veerasingham’s journey from a sales director in London to the President and CEO of the Associated Press exemplifies resilience, innovation, and a deep commitment to the principles of journalism. As she continues to lead one of the world’s most influential news organizations, her story becomes not just a personal achievement but a testament to the evolving landscape of media and the importance of diverse voices in shaping its future.
