Spice Girls Break Up: Originally from England, Spice Girls are a girl group that was created in 1994. Melanie Brown, commonly known as Mel B (“Scary Spice”), Melanie Chisholm, also known as Mel C (“Sporty Spice”), Emma Bunton (“Baby Spice”), Geri Halliwell (“Ginger Spice”), and Victoria Beckham are the members of the Spice Girls group (“Posh Spice”). Spice Girls reinvented the concept of a girl group by appealing to a younger generation of female fans with their “girl power” rallying cry.
They were the driving force behind the teen pop renaissance of the 1990s and went on to become pop culture superstars of the decade. In addition to being considered part of the Second British Invasion of the United States, they are also considered to be one of the best girl groups of all time. It was they who were dubbed “probably the most recognised face” of Cool Britannia, the celebration of youth culture in the United Kingdom that took place in the late 1990s.
A girl group called the Spice Girls was founded as a result of auditions held by managers Bob and Chris Herbert, who was looking to compete with the popular British boy bands of the time. They signed with Virgin Records and released their debut single, “Wannabe,” in 1996, which peaked at number one on the charts in 37 countries and was certified platinum in the United States.
Spice (1996), their debut studio album, went on to sell more than 23 million copies worldwide, making it the best-selling album by a female group in history at the time. Spiceworld (1997), the sequel, was a worldwide success, selling more than 14 million copies. With vocal and composition contributions divided evenly among the five members, the group’s dance-pop style and message of female empowerment were crystallized on both of their studio albums.
Halliwell departed the Spice Girls in May 1998, citing weariness and artistic disagreements as reasons for her decision. Forever (2000), the only Spice Girls album to be released without Halliwell, had lower sales than the others.
Toward the end of 2000, the Spice Girls decided to take a break from the group to focus on their individual endeavors. It was for two concert tours, the Return of the Spice Girls (2007–2008) and Spice World (2019), that they reunited, both of which were nominated for the Billboard Live Music Award for highest-grossing engagements.
International record sales, iconic symbols such as Geri Halliwell’s Union Jack clothing, a big motion picture, Spice World (1997), and the highest-grossing concert tours by an all-female group from 2000 to 2020 are all indicators of the Spice Girls’ success.
Under the supervision of their mentor and manager, Simon Fuller, their endorsement deals and products propelled them to the top of the marketing world, with a global gross income estimated at $500–800 million by May 1998, making them one of the most successful marketing engines in history.
In the words of Music Week writer Paul Gorman, their media exposure ushered in an era of celebrity infatuation in popular culture.