Peek A Boo Ice Cream Net Worth: As the winner of the Real California Milk Snackcelerator Competition, Peekaboo Organics was awarded $200,000 in support to bring their minis to market. California Milk Advisory Board and VentureFuel’s Partnership to Spur Dairy Product Innovation awarded $100,000 in Support to Yummy Industries’ Cheese-Bits as Runner-Up.
TRACY, Calif., Nov. 20, 2020 /PRNewswire/ – It was announced today that the California Milk Advisory Board (CMAB) and VentureFuel had chosen Peekaboo Organics’ ice cream, which contains vegetables buried inside, as their top prize winner in the Real California Milk Snackcelerator dairy snacks competition. In addition to $200,000 in resources and financing, the competition will allow Peekaboo to launch a snack-sized version of their creative products and extend the entire market for their products. California’s dairy sector is hosting the second event of its sort aimed at encouraging snack makers to incorporate fluid milk and dairy ingredients into their products in order to meet the growing customer demand for dairy-based snacks.
Peekaboo’s Founder and CEO, Jessica Levison, explains that the company’s goal is to help parents persuade their children to eat more vegetables by making them into ice cream. The proprietor of a prominent Miami ice cream scoop shop has transformed her frozen dairy know-how into delectable, super-premium ice creams that conceal a nutritious vegetable ingredient. While the pints are presently available at select locations, Levison is looking forward to introducing the single-serve snack line and extending distribution with Real California Milk as the foundation.
Faced a Number of Daunting Obstacles in Year
“Our company faced a number of daunting obstacles this year, much like many of our fellow startups. This victory demonstrates our commitment to innovation, our mission, and the hard work and tenacity of our team “Levison said this. “Snackcelerator was a great experience for us and we can’t wait to bring Peekaboo minis to market with Real California Milk! Sincere thanks to all involved.”
Four innovators have been selected from a group of 16 semi-finalists from the CPG, retail, venture capital, and food science industries who will present their products to a panel of judges from these industries in a live pitch (and sample) event utilizing future technologies and emerging startups such as OS Studios and Perksy to transform what was an in-person sampling experience. The other semi-finalists were Clorox, Mondelez, Whole Foods, CircleUp, and more. With three other finalists, Peekaboo was evaluated on its ability to scale, as well as the founder team’s originality or creativity. Yummy Industries, who came in second with their Cheese-Bits premium snacking cheese packs, will receive $100,000 in funding to help expand their business and reach new markets and consumers.
The California Milk Advisory Board/Real California Milk: Farmers in California’s dairy industry, adopt sustainable dairy farming methods and fund the California Milk Advisory Board (CMAB), a state agency of the California Department of Food and Agriculture. Through advertising, public relations, research, and promotional initiatives, the CMAB aims to increase demand for California’s sustainable dairy products throughout California, across the United States, and across the world. Real California Milk Visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram, and Pinterest to learn more about the CMAB and to engage with them on these platforms.
Stefen Choy, a co-founder of Yummy, stated that being a semi-finalist “truly meant a lot to us since we were affiliated with a wonderful level of founders and snack concepts,” he added. “Mentorship meetings and comments have been extremely beneficial to our company during this process. The competition has caused us to rethink our strategy and even bring on a broker. As a runner-up, you’ll receive further help.”
Milk Snackcelerator Competition
By bringing together manufacturers, producers, investors, ideas, and entrepreneurs, the Real California Milk Snackcelerator competition aims to encourage innovation and investment in dairy-based snacks in California. A record-breaking 76 applications were submitted, resulting in an increase in the number of semi-finalists from the initial eight to 16, who will compete in the Sweet & Savory 16 virtual semi-finals beginning on November 9th.
“Finalists delivered items that met our current consumer’s needs and each had their own distinct take on snacking, making the decision difficult. With its unusual concept of pairing two things that don’t generally go together, like ice cream and vegetables, and then precisely executing the product, Peekaboo just had an advantage “CMAB CEO John Talbot made comments. The Real California Milk company says, “Not only are we pleased to help extend distribution of Peekaboo ice creams, but we also look forward to continuing our partnership with all of our finalists and semi-finalists to see what they can achieve.”
For any brand or industry, “innovation is the ultimate growth accelerator,” VentureFuel CEO Fred Schonenberg said. “This competition continues to deliver a flywheel of new ideas, new products, and new ways to think about dairy from the customer perspective,” Schonenberg continued. “Between the semi-finals and the finals, my family urged me for more samples, so I knew we had selected four champions who can create an impact on the shelf. When it came to pre-judge buzz, Peekaboo’s cotton candy with beets flavor reigned supreme, while Cheese-Bits remained the product of choice behind the scenes for everyone. They’re making premium cheese more approachable for snacking, and they’re doing it in exciting new ways.”
California is also known for its high-quality Dairy Products
Each of the sixteen semi-finalists received $10,000 in support to create an edible prototype, as well as graphic design, lab or kitchen time, and elite mentorship from global marketing, packaging, and distribution experts from companies such as Diageo, Nestle, Mondelez, My/Mo Mochi Ice Cream, Bristol Farms, Rosa Brothers, Food Network/Hearst Magazines, Pod Foods, Latitude Ventures, and The Marketing Greenhous. Snack specialists from Conagra, SnackRiot, Hershey’s, Bristol Farms, General Mills, Unilever, Mondelez, Rosa Brothers, RangeMe, Acreage Holdings, Better Food Ventures, and Trail Mix Ventures judged the semi-finalist rounds. Over $800,000 has been awarded in competition prizes.
Noted for its creativity, California is also known for its high-quality dairy products. Sustainable dairy farming practices are also a big part of California’s success as a major milk producer. The Real California Milk seal identifies the state’s 1,200 family-owned dairy farms that supply the state’s fluid milk, cheese, butter, yogurt, ice cream, and other dairy products.
Snackcelerator from RCM: The Real California Milk Snackcelerator utilizes two of California’s plentiful natural resources: high-quality, sustainable dairy products and the voracious entrepreneurial energy of the Golden State to tap into the $605 billion worldwide snack food market1. Through the competition, the state of California hopes to spur new ideas and investments in dairy snack products, packaging, and production capacity.
Regarding the Applied Sciences: With a primary focus on gaming and e-sports, OS Studios provides market-leading creative, production, and consulting services to businesses that aspire to lead the content and live production industry.
For the mobile generation, market research using Perky. To conduct real-time research with Millennials and Gen-Zers, Perksy uses mobile devices.
The company behind VentureFuel, Inc: VentureFuel partners with new startups and ground-breaking technologies to assist established businesses all around the world to grow and become more efficient. With a focus on solving specific problems and delivering real results, our innovation programs help large organizations gain a repeatable innovation mentality. From our global network of investors, scouts, founders, and academicians, we are completely independent.
