Maybuy foundation reviews: We’ve shifted our shopping habits to almost entirely online for the better part of a year as a result of the pandemic and subsequent multiple lockdowns. However, when it comes to purchasing make-up, particularly foundation, where we want an exact match to our skin tone, the process becomes much more difficult. While brands like Lancome, L’Oreal, Mac, and Charlotte Tilbury have shifted to providing virtual make-up try-on services, in which users upload an image of themselves to get a more accurate feel for a product shade, choosing between two different foundation undertones is much more difficult than choosing a new red lipstick.
If you get it wrong, it’s a costly mistake that’s difficult to undo once you’ve tried the product. Il Makiage, a make-up brand based in New York that is less than two years old, aims to change that.
While it has created lipsticks, eyeshadow palettes, blush, bronzer, and other products, its signature offering is the “woke up like this” foundation. The brand debuted in the United Kingdom last year and has been a huge success since then.